When someone needs a roofer, a plumber, or a renovator, they search and they call one of the first results. We get contractors and trades into the map pack and the “near me” searches that turn into booked jobs. Founder-led, free audit included.
A homeowner with a leaking roof or a failed furnace does not browse. They search "roofer near me" or "emergency plumber [their city]", look at the map pack, scan the reviews, and call one of the top results. Often the first one to answer gets the job.
That makes contractor SEO different from most local marketing. The searches are high intent and often urgent, the job values are high, and the decision leans almost entirely on proximity, reviews, and whether your profile looks legitimate. A slick brochure website that ranks nowhere does not help you.
We build the Google Business Profile, reviews, service-area pages, and photo proof that get a contractor showing up and getting called when the work is there to be won.
The work that turns local searches into booked jobs for a trades business.
Right categories, service areas, hours (including emergency availability), and photos of real jobs. This profile is what wins the map pack and the first call.
A simple system to collect reviews after every job and respond to them. Review count and rating are the single biggest factor in which contractor a homeowner calls.
A page for each service (roofing, repairs, installs) and each city or neighbourhood you cover, so you rank for the specific job in the specific place.
Urgent trade searches happen on a phone. We optimise for click-to-call and the emergency "near me" queries that convert fastest.
Before-and-after photos, project galleries, and real job content that prove you do the work and feed both Google and the homeowner deciding to call.
Monthly reporting on calls, form fills, and map pack position, so you know which work is bringing in jobs, not just clicks.
The contractor SEO method is the same; the searches and seasonality differ by trade.
Same four phases for every trade. The work inside each phase is custom; the sequence is not.
We pull your current rankings, Google Business Profile, review profile, and your closest competitors in your service area.
Weeks 1–2
Google Business Profile rebuild, schema, citation cleanup, and the on-page work that has to land before rankings move.
Weeks 3–6
Dedicated pages for your services and the cities you cover, plus a review system that compounds after every job.
Ongoing from month 2
Monthly tracking of calls and jobs. We expand into new services and service areas once the foundation is producing.
Months 3+
Contractor SEO is the work that gets your trades business found when a homeowner searches for the service you offer. It covers your Google Business Profile and map pack ranking, the "near me" and emergency searches that happen on phones, your reviews, and pages for each service and area you cover. The goal is more booked jobs from people already looking to hire.
Google Business Profile improvements show within 4–6 weeks, and many contractors see more calls in that window. Map pack ranking changes take 8–12 weeks, and competitive service-area terms take 3–6 months. Because job values are high, the return usually shows well before the rankings fully mature.
For most contractors, yes. Homeowners search the specific job and the specific place ("furnace repair Surrey"), and Google rewards a page built for that exact query over one catch-all services page. We build them out in priority order so the highest-value jobs come first.
Very. After proximity, reviews are the biggest factor in which contractor a homeowner calls. We set up a system to request a review after every completed job and help you respond to all of them, which lifts both your map pack ranking and your call rate.
Most trades businesses invest $1,500–$4,000 per month depending on how competitive their area and trade are and how many services and cities they target. Given the value of a single job, the math usually works quickly. We build around clear deliverables so the spend maps to outputs.
A 30-minute call where we pull up your Google Business Profile, your map pack position, and your closest competitors side by side. No pitch, no slides. You leave with a list of fixes whether you hire us or not.
The local SEO foundation behind contractor work, plus a quick check of your site.